
Turn ambitious ideas into lasting companies
We spot hidden gems — under-the-radar founders and ideas ready to set the standard. We invest early, fast, and simply, putting capital and time into bold entrepreneurs and innovative models in France and beyond.
Backed by Mathieu Tarnus,
Founder & CEO of Positive Group
(Sarbacane, User.com, noCRM, Signitic…),
a fast-growing European tech
company with 400 employees and 30,000 customers across the globe.
We ground this vision around three pillars
We believe entrepreneurship is at the heart of every nation’s progress. taking risks, solving problems, driving innovation, and shaping society. For us, entrepreneurial initiative must remain at the center of everything we do.
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01.
Shared strategic vision
We see investing as a collaboration, not a transaction. We believe in mutual commitment, grounded in trust and high standards. This translates into open dialogue, regular strategic discussions, and a co-creative mindset that aligns founders and investors on the same path forward.
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02.
Respect for sound fundamentals
We value sustainable growth over shortcuts. That means reasonable financial structures, respect for cycles, and practices that put people at the core of the journey. We know companies evolve through ups and downs, and we stand by entrepreneurs with a steady, long-term approach.
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03.
Long-term project sustainability
We invest with patience. Our ability to reinvest and adapt our exit timelines ensures that each company can grow at its natural pace. For us, sustainability isn’t just about ESG — it’s about building resilient businesses that last and have a lasting impact.
Not a classic VC team
A mix of builders and backers who understand your journey.
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Mathieu Tarnus
Founder & CEO of Positive Group, one of Europe’s leading tech companies in marketing solutions.
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Julien Trucy
A former trader and multi-asset investor turned entrepreneur
We’re not just investors
we’re entrepreneurs who have lived the startup journey ourselves.
Through successes and failures, we’ve built operating expertise in business, strategy, marketing, and finance, plus a strong network of trusted experts ready to step in when needed.
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Build products from scratch
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Hire and scale teams
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Raise capital under pressure
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Win first customers
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Keep communities engaged with limited resources
We invest at founder speed
Backing ambitious ideas early with simple terms and real support.
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Stage
Very early, pre-seed & seed
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Checks
€50k–€200k (with follow-on flexibility)
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Geography
Accross Europe
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Markets
Tech, consumer, healthcare, fintech…
Why 404?
Because we’ve been in your shoes.
We know the highs, the lows, and what it takes to push through.
News & Insights from 404
Updates from 404 and our community of founders pushing boundaries every day.
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Le Fourgon — Jan 29, 2025
Delivery service for beverages in reusable containers · Raised €8.2M Series A to scale nationally and strengthen its circular logistics.
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AnyBuddy — Feb 6, 2025
Sports court booking platform for tennis and padel · Raised €2M to ride the padel wave and expand its partner network.
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Aive — Jun 5, 2025
AI-powered post-production automation startup · Closed €12M Series A to become the global reference in automated video editing.
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Näak — 2025 season
Sports nutrition brand using sustainable proteins · Became Official Technical Partner of the UTMB® World Series.
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Inpulse — Apr 8, 2025
SaaS solution for AI-driven sales and inventory optimization · Ranked in the FT1000 as one of Europe’s fastest-growing companies
Got a bold idea? We’d love to hear from you.










